Business Jiu Jitsu Podcast

Elliott Bayev and Daniel Moskowitz | Sales Jiu-Jitsu, E23

February 11, 2021

Sales Jiu Jitsu is a book written by coauthors Elliott Bayev and Daniel Moskowitz that uses a Jiu-Jitsu competition as an analogy for a sales engagement. It teaches practices and principles used to win on the mats and applies them to the boardroom.

Based on a The Jiu-Jitsu Success Formula - a four-phase formula for prepping for, entering, winning and learning from a fight - it contains hard-earned lessons from Elliott's 25 years in Jiu-Jitsu and Daniel's 25 years in sales.

Even if you've never stepped foot on the mat, tune into this episode, and you'll learn principles that can be applied throughout business and life.

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